TrueDemand raises $6 million

TrueDemand, based in Los Gatos, Calif., is backed by $6
million in venture funding from Mayfield and Bay Partners. The company's
founders are Lee Hau, a professor of management science and engineering at
Stanford University's Graduate School of Business, and former SAP executive
Raymond Blanchard. Blanchard was previously the business development director
for SAP's radio frequency identification, or RFID, unit.