Search Engine Market Shares

The current paid-search market ranking:

1. Google - 35%



2. Yahoo - 31.8%



3. MSN - 16%



4. Everyone else - 17.2%

Why is this data important?   As an advertiser you would naturally pick the leader because you'll most likely get a higher conversion rate for each one of your campaigns.     Allocate your advertising budget accordingly through the top 3.  If you have anything left, test drive the remaining 17.2% of the paid search engines.