FuckedCompany Founder Gets Sequoia's Backing For AdBrite

Philip Kaplan made his name - and money - skewering Web companies on his FuckeCompany.com site during the dot-com collapse. Now, the chronicler of Internet
doom has a Web-based start-up of his own and, in an odd twist of fate, is
teaming up with some of the same tech-world figures his site once trashed. His
new company, AdBrite Inc., sells online advertising, competing with the likes of
Google Inc. for a share of a rapidly growing U.S. market, estimated at about $10
billion a year. To expand and gain legitimacy, AdBrite recently landed funding
from Sequoia Capital, a prominent Silicon Valley venture-capital firm that also
was an early Google backer